No ISSN : 2086-1613
Volume / Edisi : VOLUME 8 / 1
The success of the company in achieving its business goals depends on the effectiveness of the company’s work, especially from the internal company itself. This analysis was conducted to analyze the internal effectiveness of PT Radio Swara Duta Citra Irama company in achieving company goals. This is based on the decrease of the effectiveness of work at the company, where the main problem is starting from the internal company itself, so to know the influence of internal effectiveness of the company to the achievement of business goals, conducted research on internal company using 7S approach, conducted by qualitative research methods because the problems encountered are dynamic. For sampling is done by purposive sampling technique and data collection technique in the form of observation and structured interview and document analysis. The results of this study, it is known that the internal company can affect the effectiveness of work in achieving corporate goals, where every aspect of the 7S approach is interrelated which ultimately results in whether or not the effectiveness of the company’s work in achieving its business goals.
Key words: internal effectiveness, 7S approach