
RYAN FERYANA KURNIAWAN – PROMOSI BUKAN HANYA IKLAN
TAHUN 2017 No ISSN : 2086-1613 Volume / Edisi : VOLUME 7 / 2 ABSTRAK Implementing a promotional program is basically communicating products and services offered by the company / seller with the expectation of consumers to know the goods and services offered, remember it, buy it and ultimately make repurchase of products of goods and services offered. Many promotional programs can actually be done by the company, and this is not just about advertising, but there are various types of promotional programs that can be done by the company / seller. Implementing a promotional program must necessarily take into account various factors in its implementation, this is done so that the message conveyed by the company / seller can be captured properly…